Time (And Time Again)

LOOSE L!PS' 10 STEPS TO BECOMING A
SUCCESSFUL NEO-FUNK PRODUCTION DUO
AND THE TALK OF THE BLOGOSPHERE

1. Shroud yourselves in “mystery”
2.Release music videos starring other people—namely, black dance crews—causing the media to jump to the conclusion that the stars of the video are in fact you, despite the fact that you have never stated such. Not to mention, loads of music videos star actors or dancers rather than band members.
3. Release single artwork featuring aforementioned dancers that aren’t you.
4. Let the media assume you really know what you’re doing, genre-wise, because you are a POC.
5. Design sweet bomber jackets emblazoned with your super sweet logo; put them up for sale months before your full-length LP is even a whisper.
6. Start playing shows. As yourselves.
7. Have media realize you are actually skinny, pale, white guys.
8. Let them be chuffed about it. Chuckle at all the ‘cultural appropriation’ grumbling
9. Start giving interviews as yourselves. Suffer through a billion “WHY” questions about your identity and initial presentation.
10. Have it all not matter because your music is really, actually, completely awesome.

I present you: Jungle, with the sounds of summer 2014. Stream their debut album.
Or just make one yourself; you now know all it takes.

Wish they would have released this as their first video so the media assumed they were grandpas.